Last updated January 2025

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Boho Glow Yoga is the data controller for the processing of personal data as described in this privacy policy. In this privacy policy, we explain what kind of personal data we store and how we process it. This privacy policy applies to: bohoglowyoga.com or any website of ours that links to this privacy policy.

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Reading this privacy policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our services. If you have any questions you are welcome to contact us hello@bohoglowyoga.com

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Personal data we collect and process

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We process the following categories of personal data:

 

• Basic information: name, date of birth

• Contact information: address, telephone number, email address

• Account and profile information: Settings, preferences,

• Payment information: Transaction information, means of payment

• Customer history and customer engagement: order and delivery details, shopping cart movements, discount codes, loyalty program information,

• Customer history and customer engagement: active products and agreements as well as products and services you have had in the past, how much and how often they are used, status of products/services,

• Customer activity: reading and action history from apps, websites or electronic communications we send out. As well as technical information about the devices you use.

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In most cases, personal data is collected directly from you or generated in connection with your use of our services and products.

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How We Use Personal Information

 

Provision of service/conclusion of contract

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We use your personal data to fulfil our agreements with you, i.e. when you have ordered a product or service from us. The legal basis for processing personal data for this purpose is that the processing is necessary for the performance of an agreement with you.

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Customer relationship management

 

We use your personal data to manage our customer relationship with you. This may, for example, be customer service, complaint handling and error correction regarding your customer relationship. The legal basis for processing personal data for this purpose is that the processing is necessary for the performance of an agreement with you.

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Analysis, business development and service improvement

 

We work continuously to develop and improve our services and products. Much of this work involves analysing various forms of personal data, such as customer activity, customer history and account and profile information. The legal basis for processing personal data for this purpose is our legitimate interest.

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Personalized user experience

 

We adapt the user experience and communication to your customer relationship and we use personal information for this. The legal basis for processing personal data for this purpose is our legitimate interest.

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Sales and marketing

 

We use personal data in connection with the sale and marketing of our products and services, for example when you receive emails from us. The legal basis for processing personal data for this purpose is our legitimate interest. You have the opportunity to opt out of parts of this processing by, for example, opting out of receiving emails from us. In addition to this, we may also ask you for consent to use your personal data for so-called profiling, where we infer interests and needs based on your personal data. The purpose of profiling will be to make our marketing more relevant.

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System monitoring, error correction, etc.

 

We monitor our systems for errors and problems. Part of these processes involves the storage and processing of personal data. The legal basis for processing personal data for this purpose is our legitimate interest.

 

Security, fraud detection and criminal acts

 

We process personal data in our efforts to protect our users and ourselves against fraudulent activity, abuse and criminal acts. The legal basis for processing personal data for this purpose is our legitimate interest.

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Comply with legal obligations

 

In some cases, we are required to process personal data due to other legal obligations. An example of this is information related to sales, which we are obliged to account for and keep in accordance with the Accounting Act. The legal basis for processing personal data for this purpose is that the processing is necessary for compliance with a legal obligation to which we are subject.

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Your rights

 

If you wish to execute any of your rights, please contact us at hello@bohoglowyoga.com

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Right of access to own information

 

You may request a copy of any information we process about you. Please contact us at the email address above to exercise your right of access.

 

Right to rectification of personal data

 

You have the right to ask us to correct or supplement information that is incorrect or misleading.

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The right to erasure of personal data

 

You have the right to have your personal data deleted without undue delay. You can therefore ask us to delete information about you at any time. However, please note that information that we are required to keep due to other legal obligations (such as the Accounting Act) will not be deleted.

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Data portability

 

You have the right to receive your personal data in a structured, commonly used and machine-readable format. Please contact us at the email address above to obtain your personal information.

 

You can complain about our processing of personal data

 

We hope you will let us know if you believe we do not comply with the rules of the Personal Data Act. Please let us know first through the contact or channel you have already established with us. You can also complain about our processing of personal data. You do this to the Data Inspectorate.