Privacy Policy

Last updated July 2025

Boho Glow Yoga ("we", "us", or "our") is the data controller responsible for the processing of your personal data as described in this privacy policy. This document explains what kind of personal data we collect, how we process it, and your rights in accordance with applicable data protection laws.

This privacy policy applies to all use of our services, including the website bohoglowyoga.com or any other site or platform that links to this policy.

By using our services, you agree to the terms of this privacy policy. If you do not agree, we kindly ask you not to use our services. For any questions, feel free to contact us at hello@bohoglowyoga.com.

1. Personal data we collect and process

We may collect and process the following categories of personal data:

Basic details: name, date of birth
Contact information: address, phone number, email
Account and preferences: profile settings, preferences
Payment information: transaction details, payment method
Customer activity: order and booking history, delivery details, discount codes, class and retreat participation
Usage data: interactions with our emails, website and services, as well as technical data such as device type and browser

In most cases, this information is collected directly from you, for example when you book a retreat, register for a class, or contact us.

2. How we use your personal data

a) To provide services and fulfill contracts

We use your data to deliver the services you’ve requested (e.g. classes, retreats, events). The legal basis for this processing is to fulfil our agreement with you.

b) Customer service and relationship management

We process your data to support you as a customer, such as handling bookings, cancellations or questions. The legal basis is to fulfil our contract and support your user experience.

c) Analysis, business development and service improvement

We analyse usage patterns to improve our offerings, for example by understanding what services are most used or appreciated. This is based on our legitimate interest in developing Boho Glow Yoga’s services.

d) Personalized experience

We may tailor our communication or recommendations to better suit your preferences. This is also based on our legitimate interest.

e) Marketing and newsletters

We may use your information to send you updates, newsletters or special offers. You can opt out at any time. If we use your data for profiling (to personalize marketing), we will always ask for your consent.

f) System security and monitoring

We monitor our systems to detect errors or security threats. This is based on our legitimate interest in protecting our users and operations.

g) Fraud prevention and compliance with laws

We may process data to detect misuse or fulfill legal obligations, such as tax and accounting requirements under Swedish law.

3. Your rights

You have the right to:

Access your personal data
Request a copy of the data we hold about you.
Rectify your data
Ask us to correct or complete any inaccurate or incomplete information.
Erase your data ("right to be forgotten")
Request deletion of your data. Note that we may be legally required to retain certain data (e.g. for bookkeeping).
Data portability
Receive your data in a structured, machine-readable format.
Withdraw consent
Where processing is based on consent (e.g. newsletter), you can withdraw this at any time.
Object to processing
You may object to processing based on our legitimate interest.

4. Complaints and contact

If you believe we are processing your data unlawfully or unfairly, we encourage you to contact us first at hello@bohoglowyoga.com.

You also have the right to lodge a complaint with the Swedish Integritetsskyddsmyndigheten (IMY) – formerly known as the Data Protection Authority – at www.imy.se.

5. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on bohoglowyoga.com, and we recommend that you review it periodically.

PRIVACY POLICY